What You Need To Know About AdSense Stats |
When it comes to building great revenues on AdSense, nothing is more important than following your stats. The effect of any change you make to your site, to the positioning of your ads or to their layout or color is going to have a direct impact on the behavior of your users. That's going to be clear in your stats. You'll see it in your click-through rate and you'll see it most importantly in your revenues.
You need to check your stats regularly. A week after you've made a change to the way your site looks, you should check back in to see what that change did... and whether it brought you more money or less.
But your stats won't tell you everything. They might tell you whether or not you've made more money this week than last week but they won't tell you what you need to do to make even more money next week. If you really want to find out what your users are up to - and get more of them doing the things you want - you will need to use some additional tools.
Tracking Programs
The Internet is packed with tracking tools for AdSense. Some of those tools are just plain useless; others you really don't want to do without. In my book, Google AdSense Secrets, I give an introduction to each of the main programs and point out which ones you absolutely must have if you want to maximize your revenues. For now though, just bear in mind that the tracking program you use should let you see where your visitors are coming from, where your clicks are coming from and which keywords your biggest clickers are searching for when they find your site on a search engine.
Once you've got all that information, it's a breeze to use the various AdSense strategies to optimize your site and get more visitors clicking on the highest paying ads.
Graph Builders
In addition to tracking programs that tell you information that you can't find out any other way, you should also use graph builders that make your information a snap to compare and analyze. They convert your figures into graphs so that you can see with one look how your CTR is changing and how your revenues are improving. Some of the best tracking programs include this option but even if you've bought the wrong one, it's still worth downloading a graph builder - especially if you don't really have a head for figures.
For more Google AdSense tips, Adsense-Secrets.com
Copyright © 2005 Joel Comm. All rights reserved
About the Author
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".
The 5 Most Important Things You Must Know About AdSense
Whether you're just starting out with AdSense or whether you've been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:
Making Public Service Ads Serve You
Making huge sums of money with AdSense isn't brain surgery. You simply have to know what you're doing. If you know which types of ads to choose, where to place them on the page and how to use Google's options to design them so that they get the maximum number of click-throughs, you should find your site earning heaps of money very quickly.
Three Types Of Websites That Can Make You A Fortune
One of the best things about making money on AdSense is that anyone can do it - and with just about any type of website. You don't have to own a mini-Amazon or build a budding Ebay to make big stacks of cash on the Internet; you just have to have a site that attracts users.
What You Need To Know About AdSense Stats
When you install a piece of software, you usually get an End User License Agreement that you're supposed to read carefully. You're then supposed to click a button to show that you've read it all through, understand it and agree with every word. If anyone but the lawyers who write these things has ever read them I'll eat my hat. Most people just click and move on.
Can You Choose Your Adsense Ads?
AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants. Google's robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them.
The #1 Biggest Mistake That People Make With Adsense
It's very easy to make a lot of money with AdSense. I know it's easy because in a short space of time, I've managed to turn the sort of AdSense revenues that wouldn't keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.
Is Someone Defrauding Your AdSense Account?
There are lots of different strategies that you can use to skyrocket your AdSense income. Repeatedly clicking on your ads isn't one of them. That's the sort of thing that Google take a pretty strong line on - and rightly so. It's just plain dumb and Google have a strong punishment for it: they can ban you for life.
